Today the gloves come off on The LinkedIn Lady Show. Over the last 24 hours, I have been paying close attention to what others are doing with their digital marketing – LinkedIn, Facebook and email communications. Usually I delete or ignore the ridiculous, but it’s time to call out really bad examples to share with you so I can steer you in the right direction.
Examples will include:
- Template copy on a LinkedIn invitation offering to solve all my problems with zero awareness of who I am, what my business is, or whether the communication is even appropriate.
- Email communication to offer services to improve my podcasts without ever having listened to the show, using a Gmail address, and all for the price of $500 a month!
- Email message that starts with “I am writing in hopes of finding the appropriate person who handles social media at LinkedIn Lady. If it makes sense to talk, let me know how your calendar looks?” and then inserts (using a different font) to a canned drop-in message and video which is poorly done, then ends with “Do you have 15 minutes this week to run through a demo of the platform? If not, who do you recommend I talk to?” Seriously?
- A brand who uses their Facebook promoted posts to consistently push a free download to solve all your marketing problems, but when you click on the link, it immediately up-sells to get you to spend money.
- And my personal favorite, my partner, @KenHerron receives daily countless Twitter messages from companies who want his money to help him reach more followers. (They usually have less than 200 followers – Ken currently has in excess of 131,000). Hmmm?