The Super Bowl is coming up, and with a viewership of approximately 1 in every 3 Americans, this is news. On Sunday, February 7th, the Carolina Panthers will face the Denver Broncos in what may be Peyton Manning’s last time in the huddle. Dan, an ad man, and Lyle, a football guy, discuss Super Bowl L, er 50, in this week’s Beer & Bros. podcast. Give it a listen.
The Super Bowl was originally created to serve as a competition between the American Football League and the National Football League. In 1970, the leagues merged into the National Football League (NFL) and the two leagues became conferences, the AFC and the NFC.
The Green Bay Packers, led by Bart Starr, won the first two Super Bowls following the 1967 and 1968 seasons.
The Super Bowl, or Big Game if you’re not a paying sponsor, is one of the most watched annual sporting events in the world, and certainly the most watched in America. On average, more than 100 million Americans are tuned into the game at any point. The 2015 game holds the current record with 114.4 million viewers, making it the most viewed television broadcast in U.S. history.
Something about the Super Bowl that makes it such a draw is that it’s an event a lot of people can get around, even if they’re not football fans. The commercials are a huge draw for viewership. In fact, in 2010 Nielsen ratings revealed that 51% of all viewers were watching for the commercials, not the game.
There are a lot of interesting facts and figures surrounding the game and the advertising within. Listen to the show. We discuss the game and the ads. Join us.