One of the things I have always prided myself on is a keen awareness of the publishing industry and trends that have been evolving over the last number of years. But it wasn’t until I met today’s LinkedIn Lady Show guest, that I realized there was a whole segment of book distribution and sales that I was totally obvious to and was perhaps the one that could make the most difference for aspiring authors.
Brian Jud is the Executive Director of the Association of Publishers for Special Sales (APSS). He is a book-marketing consultant, and the author of books about selling books to non-bookstore buyers: How to Make Real Money Selling Books and Beyond the Bookstore. He also wrote five books on career transition that are distributed internationally. Brian was the host of the television series The Book Authority. And he sells others’ books on a non-returnable commission basis to non-bookstore buyers.
Today Brian will be sharing details on what special sales marketing is, the size of the market, tips on selling into the retail segments, and how the selling process is different from traditional sales. The next time you wander through a gift shop, a supermarket or even a place of business, ask yourself – how did that book get there?
Join us today at 4 pm ET on ModernLifeNetwork for this fascinating interview. Brian will inspire you to finish that book you’re working on and get it into places you never imagined! Look for show highlights on Twitter with #lilshow and follow @linkedinlady @bookmarketing