The Internet of Things (IoT) for Business

Sudha is an instructor at Stanford continuing education school. She is a champion for girls who code and hosts mentor programs for girls at devcamps and hackathons. She has been a venture mentor at MIT and Director at Bay Area, Facebook, Twitter, Pinterest and Google+ Meetups. She also actively contributes to Techcrunch, Mashable, Gigaon, and Venturebeat. Sudha also serves on the advisory board for Blockchain University and Barcelona Technology School.

The Real Winner of the Election Was Twitter

The election is over and the mandate of the American voter has been heard. Donald Trump will be the next President of the United States. Regardless of your political stand, there is one clear winner that cannot be disputed and was equally supported by Democrats and Republicans alike and that, of course, is Twitter. One could argue that Twitter is now more important than CNN, NBC, Fox, ABC and CBS combined. So what does it mean for the future of Twitter and their users? Perhaps there are some hints with the recent announcement about the demise of Vine and the fact that in the last week they received 10 qualified bids to buy it and it wasn’t even for sale.

When Your Marketing Channels Shut Down

What do you do when a tool or a platform you have been using for your marketing disappears? Well, hopefully you didn’t put all your eggs in the Vine basket, because that is exactly what is happening. Twitter announced the demise of this popular 6-second video feature. We can speculate why, but the real issue is what do you do when you lost a valuable resource? Are you prepared to shift gears or do you already have a comprehensive social media plan in place that it would only represent a speed bump on the road to success?

Endorsements that Matter Are Not Just for Politics

For a long time, users and viewers have questioned the validity of endorsements on LinkedIn. Who are these people? Why are they endorsing me? Is this feature helping or hurting my reputation. Well the answer lies in the middle. Chances are you will be pleased with the new ‘endorsements that matter’ enhancement that LinkedIn just rolled out. Want to know more? Have a listen.