This is our first live show of the New Year and we really do have lots to celebrate. Social Media is on the front burner of marketing for every business – large and small – and tools available today far exceed the tools of the past. How did we go from 140 to 10,000? Well the mystery is brewing on social media and the fury gets louder by the minute. Today we’ll bring you up to date on conversational ads on Twitter and Adobe Post (we are excited to be joined by Ben Forta Adobe Systems’ Senior Director of Education Initiatives).
Social Solutions Show is a year-end wrap up of lessons learned and some sage advice from your hosts @kenherron and @linkedinlady. Find out how to write better ad tweets (paid or not), tips on gearing your posts to the generation you want to serve, and much more.
If you think social media is moving too fast you better tighten your seat belt. Twitter is making changes by the minute and some are lighting up the twittersphere with howls and screams. Misplaced buttons to catch your attention (bad); taking away auto-cropping in the preview image (good); changing timeline feed so tweets won’t be in chronological order (really bad).
Is there a guaranteed secret for making your content go viral? No, but there is a prescription that can increase your odds. This week’s news includes the progression of Twitter Polls; LinkedIn’s new App; why small businesses may be ready for SnapChat; and paid advertising to boost your social media impact – where to spend and why.
As people, we are still coming to terms with the losses of the November 13 attacks in Paris. As small business owners and solopreneurs, we are often at a loss for how to respond on social media, whether or not we are personally impacted. On today’s Social Solutions Show, joining me from the U.K., special guest co-host Jules Serkin and I will share the best practices with you that will not only contribute to relief efforts but keep you and your business from inadvertently causing further grief.
As the United States celebrates our Veterans, we would like to join the chorus by honoring them through the channels that we know best. The Social Solutions Show is dedicated today to the men and women who have served to keep our country safe. A portion of this show will provide insights on the ways that Veterans themselves and those wanting to connect with them can use social media.