Today’s Social Solutions Show with Ken Herron and Carol McManus will weigh in on the newest advances and add our own take on the when, where and why. Moving on, we’ll update you on Snapchat’s new World Lenses. Video advertising is the new norm and you will be seeing more of it in your Twitter stream.
We all know that social media leaves fewer and fewer places to hide from our mistakes, and when we don’t learn from past failures, the impact compounds itself. Poorly managed customer service, specifically on social media, is not a new controversy surrounding United Airlines, but this time, they went too far.
With Easter only a week away, everyone is thinking about eggs – including Twitter – but in their case, they decided to permanently do away with the egg as a default option for user who don’t take the time to upload their own image. Will this separate the men from the boys? Who knows, but that along with another change in how they count 140 characters all seem to be in an effort to clean up the riff-raff and encourage users to engage more often.
If Copycat tactics are the highest form of flattery, then Snapchat should be blushing. But that blush probably doesn’t represent happiness as much as a boiling anger over the continued scraping of their once unique features. The latest to introduce their version of Stories is their enemy number one – Facebook! With Facebook Stories, the argument for a more connected community is diluted.
The world of social media and digital tools marches forward and with every new initiative marketers are challenged with the decision of what delicacy to taste and what should be discarded from their plate. Herein lies the challenge with marketing – we all have limitations on our budgets so when dollars are allocated for something, then something old needs to take a back seat.
Today’s Social Solutions Show is all about choices and latest introductions with a skeptical eye toward the future of marketing. Here are some common trends that are emerging to help you decide how and where to spend your money:
If you recall, there was huge excitement in the tech world between 1995 and 2001 in the era known as the Dotcom Bubble. But then came the crash and many shattered dreams as well as empty bank accounts. Watching what is happening less than a week after Snap’s IPO may well be an echo back to that era. We’re not a finance show, but the strength and sustainability of social media sites has direct impact on us as business owners and marketers.