It is hard to believe that 2016 is coming to a close, and marketers and business owners are busy putting their plans together for and new year. As each of us makes out our wish list for business goals, we must allocate resources toward social media marketing and customer engagement.
The best place to start is to look at what was successful in 2016 and pay attention to the trends that are forging the new frontier for online effectiveness. Today’s LinkedIn Lady Show will share the findings and the predictions for 2017.
What is clear is that social media is here to stay; video messaging is essential; engagement through online channels is effective for retaining existing customers and attracting new ones; and advertising dollars spent wisely on the right platforms will get results. So, what are you doing to prepare?