Is there a guaranteed secret for making your content go viral? No, but there is a prescription that can increase your odds. Join Carol McManus and Ken Herron (#SoSoShow) for some insights and checklists that will be sure to help your impact using social media. This week’s news includes the progression of Twitter Polls; LinkedIn’s new App; why small businesses may be ready for SnapChat; and paid advertising to boost your social media impact – where to spend and why. And the special reveal of the winners of Miriam McGuirk’s new book Shattered Dreams and Scorpions at Midnight: A Pocketful of Inspiration.