While I take a few days off, you are in good hands with Ken Herron. His special guest today is no stranger to The LinkedIn Lady Show. Peggy Anne Salz, named a Top 30 Mobile Marketing Influencer, is the chief analyst and founder of MobileGroove, a top 50 ranked destination providing analysis, custom research and strategic content marketing to the global mobile industry, and mentoring and consulting to tech startups. Peggy, is also a frequent Forbes contributor and a guest blogger for a variety of leading media outlets, including TNW, the Guardian and Techcrunch, where she shares her insights on mobile marketing, mobile apps, customer engagement and business innovation.
She has written 300+ articles on mobile marketing, mobile search, social media and mobile industry news and developments, and nine books about mobile, both as a lead author and in partnership with global companies including Gemalto, InMobi, SAP Mobile Services and the Mobile Marketing Association. Her most recent book, Apponomics: The Insider’s Guide To A Billion Dollar App Business (InMobi, 2014) provides actionable insights into how companies can market and monetize their apps. Today they are going to share the latest trends for effective mobile marketing. This is no longer an option for businesses, but rather an essential piece of your business strategy. With the explosive growth in mobile device usage, you will be missing a significant market opportunity if you only rely on social media, websites, and traditional marketing channels.