Smart marketing means getting in front of the right buyers at the right time in the right place and with the right message. This coming weekend is one of the national holidays in the United States – and like most, its true meaning has become blurred with contemporary and commercial messaging.
Over the next six months, there will be four more holidays – all suffering from the same fate. This problem seems to be pervasive in other countries, too. So today’s show has several purposes: the first is to set the record straight on the real meaning of the holidays, the common interpretation and celebration today, and the opportunity to participate with your brand message in a meaningful – yet purposeful business outcome.
Mark your calendar – for my US listeners, you will be mapping out your social media strategy for Memorial Day (aka Decoration Day), Independence Day (aka 4th of July), Labor Day, Columbus Day, and Veterans Day (aka Armistice Day). For my International listeners, these tips will help you in supporting your national holidays!