What do you do when a tool or a platform you have been using for your marketing disappears? Well, hopefully you didn’t put all your eggs in the Vine basket, because that is exactly what is happening. Twitter announced the demise of this popular 6-second video feature. We can speculate why, but the real issue is what do you do when you lost a valuable resource? Are you prepared to shift gears or do you already have a comprehensive social media plan in place that it would only represent a speed bump on the road to success?
That’s the start of Social Solutions today with Ken Herron and Carol McManus. Find our live broadcast on CKC Global Media at 4 ET. What else is on deck? Twitter introduced chatbots which may or may not prove useful for your online customer service. And Twitter is still working to expand your bandwidth of 140 characters while sticking to that limitation for individual tweets. Sound confusing? We’ll explain!
LinkedIn, in its efforts to learn even more about you has now rolled out LinkedIn Salary. This may be a useful feature for recruiters and hiring managers but how will it affect you? And here’s a news flash: Millennials are changing how we market. While not a stunning revelation, it is a fact that cannot be ignored if you want to invest your marketing budget in the right places to insure best results.
And the really fun topic of today is Facebook’s Business Influencers Guide. Move over LinkedIn. You can now establish yourself as a thought leader through publishing on Facebook. Will it work? The jury is still out on this one.