Special Sales for Authors

Brian Jud is the Executive Director of the Association of Publishers for Special Sales (APSS). He is a book-marketing consultant, and the author of books about selling books to non-bookstore buyers: How to Make Real Money Selling Books and Beyond the Bookstore. He also wrote five books on career transition that are distributed internationally. Brian was the host of the television series The Book Authority. And he sells others’ books on a non-returnable commission basis to non-bookstore buyers.

Big News from Ken and Carol

We promise a fabulous show today bringing you up to date on all that is happening on your favorite social media platform. Instagram discovered it’s not hip to be square, LinkedIn SlideShare has introduced a Clipping feature (similar to Pinterest), you can now add music to your Vine videos, and you can use animated gifs in your tweets. We’ll share tips on how to drive online sales with Pinterest, and give our commentary on Sales Navigator.

The World is Your Oyster

The World is Your Oyster

The challenge for all businesses is to open the door to new markets. Most local businesses fall into the trap of believing their limitations are based on geography and for some, that is true. The local dry cleaner and liquor store are good examples of this. But perhaps you are missing opportunities to expand your thinking and use the power of the Internet and Social Media to reach the far corners of the globe.