There is no question the LinkedIn Lady Shows that are among the most popular are my mailbag shows. Today’s show will be no exception. I have some doozies for my listeners. These are real social media questions that my clients, my audiences, and my Inbox have challenged me to answer. Chances are their questions might be the same ones standing in your way of success.
It should be no surprise that the LinkedIn Lady will be talking about the big announcement yesterday – Microsoft buys LinkedIn. Why did they pay so much? What do they plan for the granddaddy of social media sites? What does it mean to you?
In my consulting practice, I have counseled hundreds of start-up businesses. After making the decision on what to call your business, securing digital and legal rights to use the name, and all the branding, financial, and physical decisions that follow are – without a doubt – daunting.
But in this fast-moving world, often the decisions we make at the birth of our business change with the needs of our customers and our offerings. Today I am going to take you on a journey – my own as well as clients I have worked with in recent months – all represent RE-branding challenges.
Perhaps you are facing the need to rebrand your business. If so the considerations are different than when you were first starting out and the decisions you make can be critical to your future success.
Over the next six months, there will be four more holidays – all suffering from the same fate. This problem seems to be pervasive in other countries, too. So today’s show has several purposes: the first is to set the record straight on the real meaning of the holidays, the common interpretation and celebration today, and the opportunity to participate with your brand message in a meaningful – yet purposeful business outcome.
A common question facing website owners, marketers, and even website designers is “How do I optimize the site for maximum results?” Translated that means, what are the elements of SEO (Search Engine Optimization) that will result in high SERP rankings (Search Engine Page Results)? As the Internet has evolved it is truly an art and a science – the science being design, keywords in content, title tags, URL formatting, headings and links. The art is the ability to do all this without tricking the search engines, but rather make the results readable, relevant, and rewarding for your site visitors.
You probably already realize by now that having a presence on Facebook, Twitter, LinkedIn, Google+, Instagram, and Pinterest is what most social media experts guide you towards. And there is nothing wrong with any of those sites. But what if you could divert a fraction of your efforts to smaller, more niche sites where the user base is smaller but much richer because they represent your audience. Today’s LinkedIn Lady Show will bring you up to date on some of the top niche sites and which businesses or professions might want to explore. In the meantime, check out BlackPlanet, Care2, Last.fm, Meetup, Reunion, Take Part, and Xing, just to name a few.