Rebranding in progress

How is Rebranding Different than Branding?

In my consulting practice, I have counseled hundreds of start-up businesses. After making the decision on what to call your business, securing digital and legal rights to use the name, and all the branding, financial, and physical decisions that follow are – without a doubt – daunting.

But in this fast-moving world, often the decisions we make at the birth of our business change with the needs of our customers and our offerings. Today I am going to take you on a journey – my own as well as clients I have worked with in recent months – all represent RE-branding challenges.

Perhaps you are facing the need to rebrand your business. If so the considerations are different than when you were first starting out and the decisions you make can be critical to your future success.

holiday tribute

The Meaning of Memorial Day and More

Over the next six months, there will be four more holidays – all suffering from the same fate. This problem seems to be pervasive in other countries, too. So today’s show has several purposes: the first is to set the record straight on the real meaning of the holidays, the common interpretation and celebration today, and the opportunity to participate with your brand message in a meaningful – yet purposeful business outcome.

Art and Science

SEO Leads to SERP But How Do You Do It?

A common question facing website owners, marketers, and even website designers is “How do I optimize the site for maximum results?” Translated that means, what are the elements of SEO (Search Engine Optimization) that will result in high SERP rankings (Search Engine Page Results)? As the Internet has evolved it is truly an art and a science – the science being design, keywords in content, title tags, URL formatting, headings and links. The art is the ability to do all this without tricking the search engines, but rather make the results readable, relevant, and rewarding for your site visitors.

Fishing in Smaller Ponds Can Pay Big Dividends

Fishing in Smaller Ponds Can Pay Big Dividends

You probably already realize by now that having a presence on Facebook, Twitter, LinkedIn, Google+, Instagram, and Pinterest is what most social media experts guide you towards. And there is nothing wrong with any of those sites. But what if you could divert a fraction of your efforts to smaller, more niche sites where the user base is smaller but much richer because they represent your audience. Today’s LinkedIn Lady Show will bring you up to date on some of the top niche sites and which businesses or professions might want to explore. In the meantime, check out BlackPlanet, Care2, Last.fm, Meetup, Reunion, Take Part, and Xing, just to name a few.