Social Media Results Start with Realistic Goals

Social Media Results Start with Realistic Goals

Recently I met with a new client who had just fired their social media manager. They were ready to give up on social media and go back to direct mail. In their words, at least we could count on a one to two percent return. In exploring more of their story (which I will share on today’s LinkedIn Lady Show), I learned they were unsuccessful in increasing sales and no significant web or foot traffic resulted from six months of work using Facebook, Twitter and Pinterest.