If you are like most small business owners and entrepreneurs, you are overwhelmed with the options to market your brand. Traditional options like newspaper, local radio or direct mail are still viable but expensive. Digital options like email marketing, social media or online advertising are highly recommended but confusing. Where do you start? How much should you spend? Who will do it? How will I know if it’s working?
In a world where political correctness has become the expectation – especially in business – how we express ourselves on social media is yet another concern for expression. Are you wishing your customers Merry Christmas? Happy Hanukkah? or Happy Holidays? This is the topic that will kick off today’s LinkedIn Lady Show. My returning guest Rick Limpert will bring fun, insight and his own brand of personal expression back for the 18th time!
What is clear is that social media is here to stay; video messaging is essential; engagement through online channels is effective for retaining existing customers and attracting new ones; and advertising dollars spent wisely on the right platforms will get results. So, what are you doing to prepare?
Small business is alive and well in the United States and in fact, across the globe. But it is quite different today than it was 10 years ago. This change was impacted by the economy during the recession of 2008 to 2010, but it is also due in large part to the digital age.
It’s a special day for Carol McManus and Ken Herron. We are smashing up our two shows into one this week. We have combined the LinkedIn Lady Show with Social Solutions to bring you a special broadcast that incorporates hot news and solutions to a chronic problem.
Through the years that the Internet has matured and options to express continue to present themselves, we have the right to ‘vote’ on just about everything that touches our lives. We can review a book on Amazon; we can give a five-star rating to our favorite restaurant; we can recommend the painter who transformed our house; and we can evaluate the service we received from our insurance agent.