personal branding

Harmonizing Personal and Business Branding

The world of social media has changed all of us in many ways. One of the most profound is our exposure as individuals. While we have the right to choose what we post about ourselves, we do not have the ability to control what others post.

The solution to managing both your personal and business reputation lies in the clarity around and management of your personal brand. Today’s LinkedIn Lady Show will give you insights on understanding the personal brand that shrouds you today and tips on how you can manage it going forward.

Mailbag Show

Mail Bag Questions Solving Social Media Mysteries

We are back from a much-needed break and ready to catch you up on everything that’s been happening in the world of social media. Most recently the successful IPO of Snap, Inc. parent to Snapchat. Just like the snap, crackle, pop fades in your morning cereal, so has Wall Street’s appetite for this feisty social app. But what does it really mean and should you be thinking about Snapchat for your business?

Life and Business – All About Choices

This is a special commercial-free edition of The LinkedIn Lady Show. We are discussing tech tips for businesses, social media habits and how they impact our lives, and a brand new project. My friend and guest, Alan Skidmore, and I are writing a new book called Choices. When was the last time you thought about the choices you have made during your lifetime and how they affected you?

Must Do-Should Do-Could Do Small Business Marketing

If you are like most small business owners and entrepreneurs, you are overwhelmed with the options to market your brand. Traditional options like newspaper, local radio or direct mail are still viable but expensive. Digital options like email marketing, social media or online advertising are highly recommended but confusing. Where do you start? How much should you spend? Who will do it? How will I know if it’s working?

What Holiday Greeting Should You Use on Social Media?

In a world where political correctness has become the expectation – especially in business – how we express ourselves on social media is yet another concern for expression. Are you wishing your customers Merry Christmas? Happy Hanukkah? or Happy Holidays? This is the topic that will kick off today’s LinkedIn Lady Show. My returning guest Rick Limpert will bring fun, insight and his own brand of personal expression back for the 18th time!