The LinkedIn Lady Show starts today with a reminder that it is but 74 days until Christmas! If you have books, products or services to sell, how are you going to market them this holiday season? Too many businesses wait until the week before Black Friday, Small Business Saturday, or Cyber Monday to join the fray. That’s way too late – all the trends show that holiday shopping has already begun.
I will be sharing specific ideas for small business categories and there is sure to be one that you can use or adapt for your brand. It only takes a little ingenuity, a little time, and a small budget.
Just when you thought the political gamesmanship for the US Presidential election had exhausted all the tricks and tools, Donald Trump found yet another way to stay from and center. The presidential candidate debate scheduled for tonight was supposed to be the solo spotlight for the Democrats, but a single tweet by @realDonaldTrump stole the show. And what it did for Twitter is yet to be calculated….but watch for his live tweets all evening. Now that’s a way to newsjack the spotlight and keep you in the headlines. So are you doing similar things for your business?