Today’s LinkedIn Lady show was inspired by one of my favorite clients. She has a great deal of experience in the areas of leadership and team building. Her career has always been working for someone else with responsibilities including training and human resources. She is launching her own business but realized that marketing herself for herself was completely foreign to her. This is a classic problem for fledgling entrepreneurs.
It was her journey to success in one short year that influenced the idea of doing an entire show as a case study for taking your new business from the ground up – branding, value proposition, tag line, elevator pitch, positioning strategy, and a full time speaking career.
Her story, we’ll call her Jennifer, is a story that every listener can benefit from and apply the tips I will share to move your own business forward.