Rick and Steve are joined by Annie Gherini on this week’s Conversation Corner. Annie was speaking at the Digital Summit Atlanta on May 19-20 at the Cobb Energy Performing Arts Centre in Atlanta about millennials and how digital marketers can engage them. StumbleUpon is reinventing the way people explore the web with their portfolio of consumer, publisher, and brand advertiser products.
Annie leads the marketing team at StumbleUpon, a 2015 Webby Award-winning company, focused on both performance and branding. Prior to joining the StumbleUpon team, Annie worked with both large entertainment brands, such as Sony and Paramount, as well as leading the marketing for several early stage mobile and social startups. Her focus has been building strategies that involve working closely with product on data driven marketing tactics while coupling with both public relations and brand campaigns.
We talk about what StumbleUpon is working on and also their recent acquisition of video discovery app 5by.
- Today’s competitive world of “search” and StumbleUpon’s role
- Bloggers love StumbleUpon
- Conflicts of interest between search and aligning with products
- Engagement and deals on social media
- StumbleUpon is an entertainment company